Elements of Marketing New Zealand for Tourism :: Tourism Destination Marketing

Introduction The embayment of islands is one of the most beautiful move of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age. Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.Marketing Mix 1) ProductA service is something that ca nnot be touched. This means that it is harder to market, than a physical Product. Its quality cannot be perceived before it is used. This can enlarge convincing a potential tourist to acquire the service and to choose one service offering over any other.Many of the services/ convergences that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were front to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some crystallize of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer.2) PriceA very in-chief(postnominal) factor in the marketing mix is the price. Since a service is not physical, its value must be carefully thought ou t. The price is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may count as an attempt to cheat the customer in some way. People expect quality to cost and are willing to pay a high price for it. That is why the service provider must be aware of how much people would pay for his service and why.